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FOR IMMEDIATE RELEASE
Runit Touch screen twice as fast!Touching the speed of retailapril 28, 2004 -- Run.It Systems "Touch" the Future of Cutting-Edge, Graphical Retail POS Systems Capacitive Customer Success Story Until just recently, even advanced retail point-of-sale (POS) systems have relied on traditional character-based displays (usually based on either DOS or UNIX) to ring up customers at the sales counter. But, as powerful as these solutions were, they can be difficult to learn and maintain in a world where graphical Windows environments are the standard. Few retailers, however, have taken the plunge and shifted to Windows because of concerns about cost, performance, and usability. After all, what sales clerk wants to wrestle with a keyboard and a mouse while scanning and bagging items? The answer lies in Run.It, an integrated, modular suite of retail software solutions from Run.It Systems, a firm specializing in retail POS solutions for high-end boutiques and specialty retailers. Their solution: integrating capacitive touchscreens manufactured by MicroTouch with their POS software designed and developed specifically for the touch interface. Instead of a cumbersome keyboard and mouse, Run.It employs a simple touchscreen to create a POS solution that’s winning customers across the U.S. Bringing Windows POS to Retailing "A few years ago, these retail systems were all character-based," said Robert Marcus, president of Run.It Systems. "People were questioning whether you could truly deploy a successful POS system in Windows that required lots of horsepower and a mouse. We saw that hospitality and restaurant sites were successful with Windows-based POS, so we believed we could bring those same dynamics to retailing as well. We Utilize touch screens that provides unmatched sensitivity with high accuracy and high resolution. Fast, light touches are recognized instantly and accurately by the capacitive screen. Touches of just two ounces – for less than three milliseconds – are recognized instantly – without false touches and with accuracy of more than 99 percent. Increase Checkout Speed "We designed the Run…It! interface specifically to support and optimize the touchscreen interface," said Marcus. "We’re the first provider to offer a usable Windows-based POS solution for retailers. The touchscreen is essential to our success and makes the system fast and easy to use. "In the retailing industry, there is a general fear of technology," he said. "But the touchscreen really sidesteps that problem. Where before, you might have an unspoken worry about being able to use the POS system, today, we get store owners to say ‘Hey, I figure this out right away.’"
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